In an effort to strengthen social impact and sustainability in the region, the official presentation of Mariana Alvídrez, General Manager of Ganar Sirviendo, as the new spokesperson representative of the Laguna Network of Socially Responsible Companies was held this morning at the Ibero-American University Torreón.

During her speech, Mariana Alvídrez shared her strategic vision for the 2026 period, highlighting the importance of consolidating an organizational culture based on ESG (environmental, social, and governance) criteria, as well as strengthening the connection between companies, institutions, and the community.

Regarding this appointment, Mariana Alvídrez commented:

“For me, it is a pleasure. The reality is that it is also a challenge that had already been proposed to me. With 15 years of experience in social responsibility and sustainability, as well as 12 years of belonging to this Network representing Santos Laguna, it is an opportunity to put my personal stamp and bring a fresh vision.”

“The biggest challenge is the governance part, which refers to structuring policies-processes, which refers to diligence, as well as being very clear about what the Network needs in the coming years.”