Padrinos/Madrinas (ambassadors)

Each tournament a boy or girl facing extreme or dibilitating circumstances in life is selected by the first team players as the team's ambassador of fair play.


Each year around "Dia del Niño" (Children's Day), Club Santos Laguna partners with various sponsors and brands to promote the donation of stuffed toys for kids with limited resources and / or with disabilities in the Laguna region. The toy drive is held during a home game at Territorio Santos Modelo where fans are invited to throw their donations onto the field at halftime, where they're collected and sorted by youth players and club employees. 


The entire Santos family performs community service activities,because "Winning by Serving is the Only Option."

Sueños Cumplidos / Fulfilling Dreams

The club enjoys learning of people or groups who have a wish or dream to fulfill with the team, and works to involve the first team and varios idols within the club to make those dreams a reality. 

Outside activities

When Santos Laguna visits different cities for their league games or international tournaments and friendlies, players and staff work with different groups in the community to promote inclusion.

Guests of Honor

Santos offers courtesy tickets and stadium experiences to people with disabilities so they can attend local games.

Visits and Tours

The club offers tours to vulnerable groups, public schools and civil associations at TSM. 

Green Territory

A club initiative to convert TSM into an environmentally friendly venue.

Support of external initiatives:

• Annual Telethon campaigns.

• Social Campaigns within Liga MX

• Breast cancer awareness.

• Green Zone: donations for civil associations.

• Alliance with United Way